:root {
  --bg: #F8F5F0;
  --fg: #1A1A1A;
  --accent: #C8602A;
  --accent-warm: #E8915A;
  --muted: #6B6560;
  --border: #DDD8D0;
  --card: #FFFFFF;
  --nav-h: 60px;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  background: var(--bg);
  color: var(--fg);
  font-family: 'DM Sans', sans-serif;
  font-size: 16px;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

/* Navigation */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: var(--bg);
  border-bottom: 1px solid var(--border);
  height: var(--nav-h);
  display: flex;
  align-items: center;
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 40px;
  width: 100%;
}
.nav-logo {
  font-family: 'Fraunces', serif;
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--accent);
  letter-spacing: -0.01em;
}

/* Section label */
.section-label {
  font-size: 0.75rem;
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--accent);
  display: block;
  margin-bottom: 12px;
}

/* Hero */
.hero {
  padding: 80px 0 64px;
}
.hero-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 40px;
}
.hero-text {
  max-width: 760px;
}
.hero-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(2.6rem, 5.5vw, 4rem);
  font-weight: 600;
  line-height: 1.1;
  color: var(--fg);
  letter-spacing: -0.025em;
  margin-bottom: 28px;
}
.hero-sub {
  font-size: 1.125rem;
  color: var(--muted);
  max-width: 620px;
  line-height: 1.7;
}
.hero-rule {
  max-width: 1100px;
  margin: 64px auto 0;
  padding: 0 40px;
  border-top: 1px solid var(--border);
}

/* How it works */
.how {
  padding: 80px 0;
  background: var(--fg);
  color: var(--bg);
}
.how-header {
  max-width: 1100px;
  margin: 0 auto 56px;
  padding: 0 40px;
}
.how-header .section-label {
  color: var(--accent-warm);
}
.how-title {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.2;
}
.how-steps {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 40px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 48px;
}
.step-number {
  font-family: 'Fraunces', serif;
  font-size: 2.5rem;
  font-weight: 300;
  color: var(--accent);
  line-height: 1;
  margin-bottom: 16px;
}
.step-body h3 {
  font-family: 'Fraunces', serif;
  font-size: 1.2rem;
  font-weight: 600;
  margin-bottom: 12px;
  color: var(--bg);
}
.step-body p {
  font-size: 0.95rem;
  color: #A09A94;
  line-height: 1.7;
}

/* Churn Signals */
.signals {
  padding: 96px 0;
  background: var(--bg);
}
.signals-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 40px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: start;
}
.signals-title {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.6rem, 2.5vw, 2.2rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin-bottom: 24px;
  color: var(--fg);
}
.signals-body {
  font-size: 1rem;
  color: var(--muted);
  line-height: 1.7;
  margin-bottom: 16px;
}
.signals-copy {
  padding-top: 8px;
}
.signals-list {
  display: flex;
  flex-direction: column;
  gap: 20px;
  padding-top: 8px;
}
.signal-item {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  padding: 20px;
  background: var(--card);
  border: 1px solid var(--border);
  border-radius: 8px;
}
.signal-icon {
  font-size: 1.2rem;
  color: var(--accent);
  font-weight: 700;
  font-family: 'Fraunces', serif;
  flex-shrink: 0;
  width: 28px;
  line-height: 1.4;
}
.signal-item strong {
  display: block;
  font-size: 0.9rem;
  font-weight: 500;
  margin-bottom: 2px;
}
.signal-item span {
  font-size: 0.82rem;
  color: var(--muted);
}

/* Win-back */
.winback {
  padding: 96px 0;
  background: var(--fg);
  color: var(--bg);
}
.winback-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 40px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 80px;
  align-items: center;
}
.winback-title {
  font-family: 'Fraunces', serif;
  font-size: clamp(1.6rem, 2.5vw, 2.2rem);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.2;
  margin-bottom: 24px;
  color: var(--bg);
}
.winback-body {
  font-size: 0.95rem;
  color: #A09A94;
  line-height: 1.7;
  margin-bottom: 16px;
}
.email-card {
  background: #242424;
  border: 1px solid #333;
  border-radius: 12px;
  overflow: hidden;
}
.email-header {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding: 14px 20px;
  border-bottom: 1px solid #333;
  background: #1E1E1E;
}
.email-from {
  font-size: 0.8rem;
  color: var(--accent-warm);
  font-weight: 500;
}
.email-time {
  font-size: 0.75rem;
  color: #555;
}
.email-subject {
  padding: 14px 20px 8px;
  font-family: 'Fraunces', serif;
  font-size: 1rem;
  font-style: italic;
  color: var(--bg);
  border-bottom: 1px solid #2A2A2A;
}
.email-body {
  padding: 20px;
  font-size: 0.875rem;
  color: #B0A89E;
  line-height: 1.75;
}
.email-body p:last-child {
  margin-top: 12px;
  color: var(--accent-warm);
}

/* Closing */
.closing {
  padding: 96px 0;
  background: var(--accent);
}
.closing-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 40px;
}
.closing-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(2rem, 4vw, 3.2rem);
  font-weight: 600;
  color: #fff;
  letter-spacing: -0.025em;
  line-height: 1.15;
  margin-bottom: 24px;
}
.closing-sub {
  font-size: 1.05rem;
  color: rgba(255,255,255,0.8);
  max-width: 580px;
  line-height: 1.7;
}

/* Footer */
.footer {
  padding: 40px 0;
  background: var(--bg);
  border-top: 1px solid var(--border);
}
.footer-inner {
  max-width: 1100px;
  margin: 0 auto;
  padding: 0 40px;
}
.footer-brand {
  display: flex;
  flex-direction: column;
  gap: 4px;
}
.footer-name {
  font-family: 'Fraunces', serif;
  font-size: 1.25rem;
  font-weight: 700;
  color: var(--fg);
}
.footer-tagline {
  font-size: 0.85rem;
  color: var(--muted);
}

/* Responsive */
@media (max-width: 768px) {
  .hero { padding: 56px 0 48px; }
  .hero-inner { padding: 0 24px; }
  .hero-rule { padding: 0 24px; margin-top: 48px; }
  .how { padding: 56px 0; }
  .how-header { padding: 0 24px; margin-bottom: 40px; }
  .how-steps { grid-template-columns: 1fr; gap: 36px; padding: 0 24px; }
  .signals { padding: 64px 0; }
  .signals-inner { grid-template-columns: 1fr; gap: 40px; padding: 0 24px; }
  .winback { padding: 64px 0; }
  .winback-inner { grid-template-columns: 1fr; gap: 40px; padding: 0 24px; }
  .closing { padding: 64px 0; }
  .closing-inner { padding: 0 24px; }
  .footer-inner { padding: 0 24px; }
  .nav-inner { padding: 0 24px; }
}